MERITS AND DEMERITS OF TYPES OF MEDIA
1)PRINT MEDIA:
•MERITS>Appeal to visual learners
=Flashy images in magazines get the attention of many magazine readers. Thus if you have a killer ad design, the results are always promising.
>Loyal customer base
=Print media has a large loyal customer base that buys the publication on a weekly or monthly basis for months, maybe even for years. Thus you are assured of massive exposure for your advertisement with print media.
>Flexible
=Print media advertising comes with many options. From features, full-page ads to small ad listings it gives you the flexibility in selecting the type of ad to fit your requirements and budgets.
>Reach multiple generations
=Consumers of newspapers and magazines can range from teens, young adults to senior citizens, enabling you to target a wide range of audience easily.
>Best for local targeting
=If you are a local business or an organization, it’s the best way to spread your message or promote your business.
•DEMERITS
>Not for a global audience
=Print media is not the best method to get the word out about your business if you are targeting a global audience as it’s very rare to find print publications that read globally.
>Requires a lot of planning
=Getting published on print media is quite a process. You will have to plan your ad, write an ad copy, hire someone to design it for you and submit the ad copy to the publication and process the payment. The process can be time-consuming and complex.
>Hard to target a specific audience
=With print media, it’s hard to target specific audiences. For example, targeting people who want to buy a camera is not possible with print media like weekly newspapers.
>Might not stand out
=There’s always a chance that your ad to get disappear among other ads as print media publish a lot of advisement per edition even if you pay for a full-page advertisement.
>Higher cost
=Getting published on print media can be highly expensive.
2)BROADCAST MEDIA:
•MERITS
>Multi-sensory appeal
=Broadcast media makes use of audio, video, and a combination of audiovisual media. That is why people are naturally quickly drawn and hooked to it. It is effortlessly more appealing to consume broadcast media than other forms such as print media.
>Broad reach
=Another advantage broadcast media has the scope of reach that is capable of, which is immense. If you want a piece of information to reach as many people as possible in as little amount of time, broadcast media is your best bet.
>Economical
=Broadcast media is not just effective. It can also be very economical. On the consumers’ end, all they need is a TV, a radio, or even just a phone with a basic internet connection. Then, they can have unlimited access to all the information that broadcast media has to offer.
•DEMERITS
>May target lower-income audience
=There is a study that links high rates of watching television with poverty. You will also notice in articles that talk about habits that differentiate the rich from the poor that time spent watching TV is lesser among the wealthy.
>Distracted audience
=People may not realize that they are multitasking a lot of times. It is very rare to see someone glued to the radio and just listening. Also, when the news is on, people are usually busy doing other things at the same time, such as cooking dinner or doing chores.
>Inconsistent costing
=While cost is an obvious advantage, it is also a disadvantage of broadcast media. Sure, you can find cheaper means to advertise, but if it does not apply to your product or business, that would be a bad spend. Worse is if you invest in expensive broadcasting and end up with little or no revenue at all.
3)INTERNET:
•MERITS
>Communication Forum –
The speed of communication becomes faster which is obtained through the web. Families and friends can confine touch easily. The platform for products like SKYPE allows for holding a video conference with anyone within the world who also has access.
>Abundant Information –
Anyone can find information on almost any imaginable subject. Plenty of resources are often found through the program in minutes.
>Inexhaustible Education –
For instance, students can gain readily available help for his or her homework online.
>Entertainment for everybody –
Most folks love using our laptops, smartphones, and, tablets. The web is that the big reason behind us spending such a lot of time on these gadgets.
>Online Services and E-commerce –
Many services of emails, online banking, online shopping, etc are there. Free mail to anyone is definitely accessible all around the world. E-commerce enables
•DEMERITS
>Internet Addiction Disorder---
Internet addiction is detrimental to not only fitness but also psychological state.
>Cyber Crime –
Hacker programs a virus which gets into the pc and ruins valuable data. Users’ personal information like name, address, master card, bank details, and other information are often accessed by culprits when used on the web, leading to significant economic loss.
>Social Alienation –
Time spent online flies fast without consciousness. After getting attracted the user trapped into the trap, users are trapped by a “net”, spending less time with people in the real world. Less interaction and face-to-face communication, actually, may end in a decrease in social abilities.
>Spam –
The unnecessary emails, advertisements, etc. are sometimes said to be spam because they need the power to hamper the system and make the users face many problems.